Generally speaking, a Trademark or service mark is how customers recognize and differentiate you in the marketplace from other competitors. It's your "brand" and a brand that deserves protection. If you think about it, a company’s trademark(s) are among the most valuable business assets and it is always a good idea to protect your most valuable assets, right?
What is a Trademark?
The United States Patent and Trademark Office (or “USPTO” for short) explains that “[a] trademark can be any word, phrase, symbol, design, or a combination of these things that identifies your goods or services.” Trademark = source of goods. Service mark = source of services. Both “trademark” and “service mark” are often collectively referred to as a “trademark.”
Examples of Popular Trademarks:
Different Trademark Symbols and Their Meanings:
It’s easy to get confused with the symbols that you see after a logo, name or slogan. What the heck is the circle with the "TM" in the middle mean? Never seen the circle with "SM" in the middle before? What about the circle with the capital "R" in the middle? The following may be helpful:
(TM) = you are claiming a Trademark but doesn't signify that it's federally registered.
(SM) = you are claiming a service mark but doesn't signify that it's federally registered.
(R) = you are claiming a Trademark (or service mark) and stating that it has been formally registered with the USPTO.
Different “jurisdictions” of Trademarks.
Trademarks typically fall into one or more of four (4) different categories:
Reasons You Want to Trademark Your Company’s Brand.
As signaled to above, it is not mandatory to register your trademark. You could claim a common law trademark in your general geographic area, however, as compared to a state trademark or even the stronger federal trademark registration, your legal remedies against those who infringe upon your trademark can be relatively limited and you could risk customers, intended for you, being diverted to a competitor which results in loss of revenue for you.
Advantages of a registered trademark can include, but are not limited to, the following:
Trademark Services Offered by Beebe Law:
Whether you are just starting out and don’t have a trademark registration yet, or you have an existing trademark(s) but you need help moving forward, Beebe Law is here to help you through the entire lifespan of your trademark portfolio. Depending on your goals, and budget, our trademark and brand services can be customized to include one or more of the following:
If there is something you need help with, but don't see it listed above, contact us! If we don't do it, we can like bring someone in, or otherwise refer you to, someone who can.
Typical Trademark Registration Timeline
State Trademark: If registering a trademark in the state of Arizona, the typical processing time is two to three weeks if review is needed, less if it doesn't.
Federal Trademark: There are many factors that can impact how long it takes to federally register a trademark, including your filing basis, but generally speaking, it typically takes 12 to 18 months to work through the various states of the registration process. “Filing basis” simply refers to the state that your trademark is in and falls into one of five (5) categories. The first two, Section 1(a) (where you are using the mark in commerce already) and Section 1(b) (where you aren’t using the mark yet but intend to within the near future) are the most common for new or US centered businesses. The remaining three (3) Section 44(d), Section 44(e), and Section 66(a) all deal with foreign applications.
Protecting one of your most valuable business assets ... your brand.
Copyright 2012 - 2021, Beebe Law, PLLC. All Rights Reserved.
Beebe Law PLLC